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Mars (M&M's/Snickers)
Mars, Incorporated was founded in 1911 by Frank C. Mars, who launched the Milky Way bar in 1923 before his son Forrest Mars developed both the Snickers bar in 1930 and, later, M&M's in 1941, building the company into one of the largest privately held candy manufacturers in the world. M&M's introduced its now-famous hard candy shell specifically to prevent the chocolate from melting in soldiers' hands during World War II, since the product was originally developed and marketed for military rations before becoming a mainstream civilian candy after the war ended. Snickers grew into the best-selling candy bar in the world by revenue, and Mars has remained privately owned by the Mars family for more than a century, an unusually sustained family ownership structure for a company operating at genuinely massive global commercial scale. Mars's combination of M&M's wartime-driven hard-shell innovation and Snickers's status as the world's best-selling candy bar has made it one of the most commercially dominant chocolate and candy companies in the world.
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Cadbury
Cadbury was founded in 1824 in Birmingham, England by John Cadbury, who initially sold tea, coffee, and drinking chocolate before the company's later generations built it into one of Britain's most significant chocolate manufacturers. The company's Quaker religious background significantly shaped its early business practices, and the Cadbury family built Bournville, a model industrial village near Birmingham designed specifically to provide their factory workers with high-quality housing and community amenities, reflecting the family's religiously motivated social welfare philosophy. Cadbury introduced Dairy Milk in 1905, which became the company's flagship product and one of the best-selling chocolate bars in the United Kingdom, and Cadbury Creme Eggs, introduced in their modern form in 1971, became a specifically Easter-associated seasonal product with an intensely devoted annual following. Cadbury's combination of its Quaker-founded social welfare business philosophy and Dairy Milk's sustained commercial dominance in the UK has made it one of the most historically and culturally significant chocolate brands in British history.
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About Mars (M&M's/Snickers)
About Cadbury
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