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Wednesday
Wednesday premiered on Netflix in November 2022, developed by Alfred Gough and Miles Millar with Tim Burton directing multiple episodes, centered on Wednesday Addams, the character originally created by cartoonist Charles Addams, now attending a supernatural boarding school called Nevermore Academy. Jenna Ortega's lead performance, including a self-choreographed dance sequence to the song "Goo Goo Muck" that went viral independently of the show itself across social media platforms, became a defining cultural moment of the series' release and helped drive substantial additional viewership beyond the show's initial premiere window. The series became one of Netflix's most-watched English-language series ever, and Tim Burton's involvement brought his own long-established gothic visual sensibility to the Addams Family property, distinguishing it visually from previous film and television adaptations of the same characters. Wednesday's combination of Jenna Ortega's viral breakout performance and Tim Burton's distinctive gothic direction has made it one of Netflix's most commercially successful original series and one of the most significant recent examples of a single scene driving outsized cultural impact beyond a show's core viewership.
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Stranger Things
Stranger Things premiered on Netflix in July 2016, created by the Duffer Brothers, and it became one of the platform's first true global cultural phenomena, built around a deliberately nostalgic homage to 1980s Steven Spielberg and Stephen King-style small-town supernatural storytelling. The show's young ensemble cast, including Millie Bobby Brown, Finn Wolfhard, and Gaten Matarazzo, became breakout stars almost overnight, and the series' soundtrack and synth-heavy score by Kyle Dixon and Michael Stein helped drive a broader 1980s nostalgia wave across music, fashion, and other media throughout the show's run. The series became a genuine data point in the ongoing debate over Netflix's viewership measurement, with the streamer repeatedly citing Stranger Things among its most-watched original series ever by internal hours-viewed metrics, figures Netflix began disclosing more publicly starting in the 2020s as competition from other streaming services intensified. Stranger Things's combination of its deliberate 1980s nostalgia, its breakout young cast, and its role as one of Netflix's defining data points in the streaming-viewership era has made it one of the most culturally significant original series in the platform's entire history.
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