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• Stranger Things

  Stranger Things premiered on Netflix in July 2016, created by the Duffer Brothers, and it became one of the platform's first true global cultural phenomena, built around a deliberately nostalgic homage to 1980s Steven Spielberg and Stephen King-style small-town supernatural storytelling. The show's young ensemble cast, including Millie Bobby Brown, Finn Wolfhard, and Gaten Matarazzo, became breakout stars almost overnight, and the series' soundtrack and synth-heavy score by Kyle Dixon and Michael Stein helped drive a broader 1980s nostalgia wave across music, fashion, and other media throughout the show's run. The series became a genuine data point in the ongoing debate over Netflix's viewership measurement, with the streamer repeatedly citing Stranger Things among its most-watched original series ever by internal hours-viewed metrics, figures Netflix began disclosing more publicly starting in the 2020s as competition from other streaming services intensified. Stranger Things's combination of its deliberate 1980s nostalgia, its breakout young cast, and its role as one of Netflix's defining data points in the streaming-viewership era has made it one of the most culturally significant original series in the platform's entire history.

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• The Crown

  The Crown premiered on Netflix in November 2016, created by Peter Morgan, and it dramatized the reign of Queen Elizabeth II across six seasons, employing a genuinely unusual production strategy of recasting its entire principal cast every two seasons to age the characters across multiple decades of British royal history. The series became one of Netflix's most expensive productions, with reported per-season budgets reaching well over $100 million at points, reflecting its lavish production design, location shooting, and costuming built to authentically recreate multiple distinct eras of 20th-century British royal life. The show drew both critical acclaim, including multiple Emmy and Golden Globe wins across its cast changes, and periodic public controversy over its blending of historical fact with dramatized speculation about the royal family's private lives, prompting Netflix to add an on-screen disclaimer describing the series as "inspired by" rather than strictly factual. The Crown's combination of its unusual recasting structure, its position as one of the most expensive scripted series ever produced, and its ongoing public debate over historical accuracy has made it one of the most significant and closely watched prestige dramas in Netflix's original programming history.

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• Ozark

  Ozark premiered on Netflix in July 2017, created by Bill Dubuque and Mark Williams, starring Jason Bateman as a financial planner who relocates his family to Missouri's Lake of the Ozarks after a money-laundering scheme for a Mexican drug cartel goes wrong, forcing him into an escalating cycle of criminal entanglement. Bateman, previously known primarily for comedic roles, also directed numerous episodes across the series' four-season run, and his performance alongside Laura Linney as his increasingly ruthless wife drew significant critical acclaim and multiple Emmy nominations and wins across the show's run. The series became one of Netflix's most consistently high-performing original dramas by internal viewership metrics, and its Ozarks lake-region setting, though largely filmed in Georgia, helped drive a genuine tourism interest in the actual Lake of the Ozarks region in Missouri following the show's popularity. Ozark's combination of Jason Bateman's genre-shifting lead performance and directing work and its sustained multi-season viewership success has made it one of Netflix's most critically and commercially significant original crime dramas.

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• Bridgerton

  Bridgerton premiered on Netflix in December 2020, developed by Chris Van Dusen under producer Shonda Rhimes's Shondaland production company, adapting Julia Quinn's series of Regency-era romance novels into a lavishly produced period drama with deliberately colorblind casting and a modern, string-quartet-covered pop soundtrack. The series became one of Netflix's most-watched original series ever within weeks of its release, and its success was widely credited with driving a broader surge of mainstream interest in the historical romance novel genre, with numerous authors and publishers reporting significant sales increases following the show's debut. Bridgerton's deliberate anachronisms — including its pop-song orchestral covers and racially diverse casting within a fictionalized version of Regency London high society — represented a genuinely different approach to historical drama than the strict period accuracy most competing shows in the genre had pursued. Bridgerton's combination of Shondaland's producing pedigree, its record-setting Netflix viewership, and its role in driving mainstream popular interest in historical romance fiction has made it one of the platform's most commercially significant original series.

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• Squid Game

  Squid Game premiered on Netflix in September 2021, created by South Korean director Hwang Dong-hyuk, and it became the platform's most-watched series ever at the time of its release, a genuinely unprecedented global phenomenon for a non-English-language series on any streaming platform. The show's premise — financially desperate contestants competing in deadly versions of Korean children's games for a massive cash prize — combined sharp social commentary on economic inequality with high-stakes thriller storytelling, and its distinctive visual design, including the contestants' green tracksuits and the guards' pink jumpsuits, became instantly recognizable global pop-culture imagery. Hwang reportedly spent over a decade trying to get the project made before Netflix agreed to produce it, and the show's massive success became a significant case study in the value of Netflix's global content strategy, demonstrating that a Korean-language series could achieve genuinely unprecedented worldwide viewership without an English-language remake. Squid Game's combination of its recording-setting global viewership, its sharp economic-inequality social commentary, and its validation of Netflix's non-English-language content strategy has made it one of the most culturally and commercially significant series in the entire history of streaming television.

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More in TV & Streaming

• Curb Your Enthusiasm

  Curb Your Enthusiasm premiered on HBO in 2000, created by and starring Larry David, co-creator of Seinfeld, playing a fictionalized version of himself navigating a series of increasingly awkward social conflicts, largely improvised around outlined scene structures rather than fully scripted dialogue. The show's largely improvisational format, with actors working from detailed scene outlines rather than word-for-word scripts, gave the series a distinctively loose, naturalistic comedic rhythm that became closely associated with David's specific brand of socially oblivious, conflict-generating humor. The series ran intermittently across more than two decades, with irregular multi-year gaps between some seasons, an unusually flexible production schedule that let David and HBO revive the show whenever creatively and logistically convenient rather than adhering to a fixed annual season structure. Curb Your Enthusiasm's combination of its largely improvised outline-based comedic format and its unusually flexible, decades-spanning production schedule has made it one of the most distinctive and influential comedy series in HBO's history.

• Arrested Development

  Arrested Development premiered on Fox in 2003, created by Mitchell Hurwitz, following the wealthy but dysfunctional Bluth family after the family patriarch's arrest for financial crimes, told through a densely layered mockumentary style built around recurring visual gags and callback jokes that rewarded repeat viewing. The show earned significant critical acclaim and multiple Emmy Awards despite consistently low broadcast ratings, becoming an early and frequently cited example of a "critically beloved but commercially struggling" series that Fox ultimately canceled after three seasons despite its passionate cult following. Netflix's 2013 revival of the series for a fourth season, released as a full season available all at once, became one of the earliest and most closely watched examples of a streaming platform reviving a canceled broadcast show, a template numerous other platforms and shows later followed. Arrested Development's combination of its densely layered joke-writing style rewarding attentive rewatching and its historically significant Netflix streaming revival has made it one of the most influential single-camera comedies of the 2000s.

• Brooklyn Nine-Nine

  Brooklyn Nine-Nine premiered on Fox in 2013, created by Dan Goor and Michael Schur, following the detectives of a fictional Brooklyn police precinct in a workplace comedy format, and it starred Andy Samberg as a talented but immature detective clashing with his by-the-book new captain. The show's casting of Andre Braugher as Captain Raymond Holt, a gay Black police captain whose deadpan delivery became one of the series' most celebrated comedic elements, represented a notably different kind of authority-figure character than typical sitcom police captains. Following Fox's cancellation after its fifth season, a significant social media campaign from fans and other television figures helped drive NBC to pick the show up for additional seasons, becoming a widely cited example of fan advocacy directly influencing a network's programming decisions. Brooklyn Nine-Nine's combination of its genuinely groundbreaking central authority-figure character and its fan-driven revival after cancellation has made it one of the more culturally notable comedy series of the 2010s.

• Parks and Recreation

  Parks and Recreation premiered on NBC in 2009, created by Greg Daniels and Michael Schur, following the mockumentary-style daily work of the Parks and Recreation department in the fictional small town of Pawnee, Indiana, initially conceived partly as a spin-off of The Office before becoming its own distinct show. The series is particularly noted for Amy Poehler's performance as relentlessly optimistic bureaucrat Leslie Knope, a character whose earnest, uncynical belief in the value of local government and public service stood in deliberate contrast to more cynical workplace comedy protagonists common in the genre. The show's slow-building first season, which many critics and even the creators themselves have described as a rocky start closely mirroring The Office's own similarly shaky first season, gave way to widespread critical acclaim once the show found its distinct comedic voice from its second season onward. Parks and Recreation's combination of its uniquely earnest, optimistic comedic tone and Amy Poehler's beloved central performance has made it one of the most fondly remembered workplace sitcoms of its era.

• Friends

  Friends premiered on NBC in September 1994, created by David Crane and Marta Kauffman, following six friends navigating relationships and careers in New York City, and it became one of the most commercially successful and widely syndicated sitcoms in television history across its ten-season run. The show's ensemble cast negotiated a famous unified salary deal during its later seasons, with all six main actors eventually earning $1 million per episode each, a groundbreaking demonstration of collective bargaining power among an ensemble cast that reshaped how subsequent hit shows approached similar negotiations. Friends achieved a massive second life on streaming platforms decades after its original run, with Netflix and later Max paying enormous licensing fees to retain streaming rights, reflecting the show's sustained, multi-generational popularity long after its original 2004 finale. Friends's combination of its historically significant ensemble cast salary negotiations and its sustained multi-decade streaming popularity has made it one of the most commercially significant sitcoms in television history.