Giorgio Armani
Milan, Italy
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Giorgio Armani founded his eponymous fashion house in Milan in 1975 after an earlier career designing menswear for other Italian labels, and he became particularly known for softening the traditionally rigid, structured tailoring of men's suits into a more relaxed, fluid silhouette that reshaped modern menswear. Armani's designs became closely associated with Hollywood after dressing Richard Gere in the 1980 film "American Gigolo," a partnership that helped establish the now-common practice of major designers dressing film stars both on screen and for red carpet events, significantly shaping how fashion and celebrity culture intertwined afterward. The Armani brand expanded into a global luxury empire spanning multiple product lines and price points, from the flagship Giorgio Armani label to the more accessible Emporio Armani and Armani Exchange lines, demonstrating a tiered brand-extension strategy widely emulated by other luxury fashion houses. Giorgio Armani's combination of his reshaping of modern menswear tailoring and his foundational role connecting fashion design directly to Hollywood celebrity culture has made him one of the most influential fashion designers in modern history.
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